Choose Your Plan
Build Better Habits with BRF
Start free, upgrade when you're ready. No credit card required.
Monthly
Yearly
Save 17%
Starter
More habits, more progress
$4.99
per month
- Up to 10 active habits
- 30-day conversation history
- Basic analytics
- Email support
- iOS app access
Most Popular
Pro
For serious habit builders
$9.99
per month
- Unlimited habits
- Voice responses from BRF
- Image analysis for progress photos
- 365-day conversation history
- Advanced analytics & insights
- Priority AI responses
Enterprise
For teams & organizations
Custom
pricing
- Everything in Pro
- Team management dashboard
- Employee wellness programs
- Custom integrations (Slack, HRIS)
- Dedicated account manager
- SSO & compliance (SOC2)
Compare Plans
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| Active habits | 10 | Unlimited | Unlimited |
| BRF AI chat | Full access | Full access | Full access |
| Voice responses | - | Yes | Yes |
| Image analysis | - | Yes | Yes |
| Conversation history | 30 days | 365 days | Unlimited |
| Analytics | Basic | Advanced | Custom reports |
| iOS app | Yes | Yes | Yes |
| Team features | - | - | Yes |
| Support | Priority email | Dedicated |
Ready to build better habits?
Start free today. Upgrade anytime.
Can I try before I buy?
Absolutely! The Free plan lets you use BRF with up to 3 habits indefinitely. Upgrade when you're ready for unlimited habits and premium features.
What happens to my data if I downgrade?
Your data is always safe. If you downgrade, you'll keep access to your conversation history (read-only beyond plan limits) and can re-upgrade anytime.
Do you offer annual billing?
Yes! Use the toggle above to switch to yearly billing and save 17%. Starter is $50/year and Pro is $100/year. Contact us for enterprise annual agreements.
What payment methods do you accept?
All major credit cards via Stripe. Enterprise customers can pay via invoice.