Our Story

AI Should Help People Grow

Primersky builds AI-powered tools that help people become the best version of themselves. BRF is our AI companion for building better habits.

The Team

Meet the people behind Primersky

Ivo Ivanov

Ivo Ivanov

CEO & Founder

After working at several startups, I started Primersky with a simple belief: AI should help people grow. BRF is an AI companion that helps people become the best version of themselves.

We're growing! Interested in joining Primersky?

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Our Mission

Making habit-building accessible to everyone

We combine conversational AI with proven habit science to help people build better routines.

AI-First

BRF understands your goals, remembers your context, and provides personalized coaching that adapts to you.

Science-Backed

Our habit system is built on proven frameworks: tiny habits, habit stacking, and the power of streaks.

Human-Centered

Technology should serve people, not the other way around. We build tools that feel natural and supportive.

Our Values

What drives us every day

Transparency

No hidden fees, no dark patterns. We believe in honest communication with our users and clear pricing for our services.

Privacy First

Your data belongs to you. We collect only what's necessary and never sell personal information to third parties.

Continuous Improvement

We ship fast, learn from feedback, and iterate constantly. Our products get better every week.

Giving Back

As we grow, we're committed to giving back to our communities through charitable initiatives and meaningful projects.

Looking Ahead

Building monuments, not just software

As Primersky grows, we plan to establish a non-profit foundation dedicated to building monuments and memorials—honoring communities, celebrating achievements, and preserving stories that matter.

When users achieve habit milestones, a portion of subscription revenue will go toward these projects. Like planting a tree, but building something that lasts generations.

Ready to build better habits?

Join users building better habits with BRF.