AI Habit Coach

Build better habits with your personal AI companion

BRF helps you build good habits and break bad ones through personalized AI coaching. Track progress, get accountability, and transform your daily routines.

BUILD Good habits
BREAK Bad habits
AI Powered coaching
Primersky Product Demo
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AWS
Claude
Stripe
Apple
The Science

Why most people fail at habits

92%
of people fail to keep their New Year's resolutions
University of Scranton
66 days
average time to form a new habit — not 21
European Journal of Social Psychology, Lally et al. 2009
42%
more likely to achieve goals when written down and tracked
Dominican University of California
How It Works

Transform your habits in 3 simple steps

1
💬

Chat with BRF

Tell your AI companion what habits you want to build or break. BRF remembers your goals and context.

2
🎯

Track Daily

Complete habits with one tap. Build streaks, earn achievements, and watch your progress grow.

3
📈

Grow Together

BRF adapts to your journey, offering personalized coaching and celebrating your wins.

Meet BRF

Your Best Robot Forever

BRF isn't just another habit tracker. It's an AI companion that understands you, remembers your conversations, and provides personalized guidance every step of the way.

  • Conversational AI - Chat naturally about your goals
  • Memory & Context - BRF remembers your journey
  • Voice Responses - Listen to coaching on the go
  • Habit Stacks - Group habits into powerful routines
  • Journal Integration - Reflect and track mood
Try BRF Now
BRF

Good morning! You've completed 5 days of your exercise streak. How are you feeling about today's workout?

I'm feeling tired but motivated!

BRF

That's the spirit! Remember, showing up tired is still showing up. Even a 10-minute walk counts. What feels doable today?

Platform

Available everywhere you are

🌐

Web App

Full-featured habit tracking and BRF chat in your browser

Get Started
📱

iOS App

Native mobile experience with push notifications

Download on the App Store
🔊

Voice

Listen to BRF's coaching with natural voice responses

Try It
Platform Activity

Real progress, tracked daily

--
Habits tracked
--
Habit completions
--
Best streak (days)
Web + iOS
Platforms
Pricing

Start free, upgrade when ready

Free

$0/mo
  • 3 active habits
  • BRF chat (limited)
  • Basic tracking
Start Free

Enterprise

Custom
  • Team management
  • Custom integrations
  • Dedicated support
Contact Us

Ready to transform your habits?

Start building better habits with AI-powered coaching.